Understanding Psychological Science –This textbook explains scientific methods that are used to explore the mind and brain. Its reach extends from investigation based on simple anecdotes to multi-factorial design and statistical analysis. The book is accompanied by a 175-page Instructor’s Manual full of techniques based on 15 years of teaching research methods. Adopted by colleges and universities nationwide, it has been praised for its unusual combination of rigorous technical detail told in simple entertaining language.
Hardcover | 512 pages
| January 8, 1997